KENDALL HINES • 2023-06-16
In the era of digital transformation, it's understandable that businesses want to streamline operations and consolidate as many processes as possible under one umbrella. This is primarily why CRM (Customer Relationship Management) software has become a staple in businesses globally. Many CRM providers have begun offering referrals as an add-on feature, seemingly providing an all-in-one solution. But when it comes to the complexity and specifics of referral marketing, is an add-on feature enough? As the CEO of Clicki, I'd argue it's not.
The Challenge with Passive Referral Programs
The problem begins with the passive nature of most CRM-built referral programs. These programs often provide customers the ability to submit referrals via their client portals, an approach that, on the surface, seems like it would streamline the referral process. However, the reality is quite the opposite.
Referral programs that rely on customers to take the initiative and put in the work to share information often see low adoption rates. The process presents a significant amount of friction for referrers, who are expected to know all the relevant contact information off the top of their head, and sometimes even enter their own contact information.
The modern consumer values convenience and immediacy. When faced with a cumbersome process, they are likely to abandon it, regardless of the potential reward. In addition, this passive approach often leads to confusion for the internal office staff managing these referrals, not to mention the customers who are attempting to navigate the submission process.
The Accounts Receivable Nightmare of Referral Credits
CRM-based referral programs typically offer referral credits as incentives. While this might seem like an appealing reward, it often leads to a myriad of accounting challenges for businesses. The internal office staff may struggle to keep track of credits, leading to discrepancies and unhappy customers. In effect, what was supposed to be an incentive and growth driver can quickly become an operational headache, detracting from the program's overall effectiveness.
The Innovation Drought in CRM Add-Ons
By nature, add-on features in any product are secondary to the product’s primary function. The CRM's primary function is managing customer relationships, not driving referrals. As such, the referral program add-ons often lack the innovation and evolution required to keep pace with modern marketing needs.
Unlike a dedicated platform like Clicki, where a team obsesses over refining and perfecting the product to ensure it is the best it can be, CRM add-ons often fail to meet the modern marketer's needs. In an era where digital conversations are critical and word-of-mouth has gone from 1-to-1 to 1-to-many, businesses need a solution that can harness this shift.
Why Clicki is the Modern Solution to Referral Marketing
Clicki bridges this gap by providing a dedicated, innovative platform designed for the modern digital era. Our approach eliminates the friction present in traditional referral programs by providing an easy-to-use platform for both the business and the promoter. With Clicki, real-time tracking of referrals is at your fingertips. Each promoter gets a unique sharing link, and we pay them not only for successful referrals but also for clicks on their link. This approach ensures higher engagement and greater incentive for promoters to share.
Furthermore, our platform is entirely white-label. It can be customized to match your brand identity, ensuring a seamless experience for your promoters and enhancing brand consistency and trust.
Conclusion: CRM Can't Do It All
While it's tempting to house all your business operations under one software roof, some aspects require specialized attention. Referral marketing is one of these aspects. While CRM providers offer referral program add-ons, they often miss the mark in terms of modernity, convenience, and effectiveness.
Clicki is designed to address these shortcomings, offering businesses a modern, frictionless, and powerful referral marketing platform that keeps up with the digital era's pace and dynamics. With a dedicated team obsessively refining and perfecting the product, Clicki delivers where CRM add-ons often fall short. We're here to modernize your word-of-mouth marketing and help your business realize the full potential of referral marketing.