Referral Factory vs Clicki: Which program is the best for your local business?

KENDALL HINES 2023-06-16

In this blog post, we will compare two popular platforms, Clicki and Referral Factory, and discuss why Clicki stands as the clear winner.


Referral marketing is a powerful strategy that businesses across the globe are leveraging to drive customer acquisition and revenue growth. The right referral software can automate this process and turn it into a steady and profitable sales channel. However, choosing the right one can be challenging given the numerous options available in the market. In this blog post, we will compare two popular platforms, Clicki and Referral Factory, and discuss why Clicki stands as the clear winner.

Understanding Clicki and Referral Factory

Before diving into the comparison, let’s briefly discuss what each platform offers:

Clicki: Clicki is a groundbreaking referral marketing platform designed to deliver real results. By providing a simplified and streamlined process for businesses and promoters alike, Clicki revolutionizes how businesses manage, track, and optimize referral programs. It offers businesses the flexibility to choose how much they want to pay per unique click and successful referral, providing promoters with clear visibility of their earnings.

Referral Factory: Referral Factory is a software solution that allows businesses to create and manage referral programs. It offers various templates for companies to use and customize their referral programs. The platform emphasizes its ease of use and program customization options.

The Head-to-Head Comparison

To compare Clicki and Referral Factory effectively, we will look at several crucial areas of performance:

Flexibility and Control: With Clicki, businesses have full control over their referral programs. They decide how much they pay for each unique click and successful referral, allowing them to set a budget that suits their business needs. In contrast, Referral Factory uses a more traditional model, limiting the flexibility and control businesses have over their programs.

Transparency and Trust: Clicki stands out in this aspect with its innovative transparency approach. It provides clear and accurate tracking for both businesses and promoters, ensuring every click and referral is verified and paid accordingly. While Referral Factory also tracks referrals, it lacks the level of transparency offered by Clicki, which could affect the trust between businesses and their promoters.

Scalability: Clicki is designed to scale with businesses as they grow. Its pay-per-click and referral model ensure businesses only pay for results, making it a cost-effective solution for both small businesses and larger enterprises. On the other hand, Referral Factory uses a tiered pricing model that can become more costly as a business grows.

White-labeling: Clicki stands head and shoulders above many competitors when it comes to white-labeling. Businesses can fully customize their referral programs to align with their branding, creating a more professional and consistent brand image. While Referral Factory also offers some customization options, it does not provide the same level of white-labeling that Clicki does.

User Experience: Clicki prioritizes user experience for both businesses and promoters. Its intuitive interface and detailed tracking make it easy for anyone to use and succeed with their referral program. While Referral Factory is user-friendly, some users have reported challenges in customizing the program templates and understanding the tracking data.

Comparison table of Clicki vs. Referral Factory

Clicki: The Clear Winner

Based on the above comparison, it’s evident that Clicki provides a more robust, flexible, and transparent solution for businesses looking to launch successful referral programs. While Referral Factory does offer a good platform, Clicki's distinct advantages make it the clear winner in this head-to-head

See More Posts


How Clicki is Revolutionizing Referral Marketing in the Salon and Spa Industry


Amplifying the Power of Word-of-Mouth: Moving from 1:1 to 1:100 with Clicki


Unraveling the Power of Referrals: How to Track Business Referrals for Lawn Care and Pest Control Operators

Show more